Social Media Marketing is the new word of mouth and Content Marketing is the creation of a flow of relevant, consistent and valuable content to an online social and digital audience. People like brands, follow brands and discuss brands on social media. So if you’re a brand, maintaining a good public image is a lot of work. Seriously, you could say that again, social media marketing involves constant upkeep! You’ve got to get regular content out, and be on the pulse of your consumer’s needs, responding to messages and giving feedback when and where it’s due. Make your content count.